Introducing the BEAU’S x CRAFT BEER MARKET “Back Bone” Light Lager — A Collaboration with Canadian Music Icon Maestro Fresh Wes.

CRAFT Beer Market – We’re excited to announce our latest National Community Brew — the BEAU’S x CRAFT BEER MARKET “Back Bone” Light Lager, created in collaboration with legendary Canadian artist Maestro Fresh Wes.

Often called the Godfather of Canadian hip-hop, Maestro made history as the first Canadian rapper to reach platinum status with his iconic hit “Let Your Backbone Slide.” Beyond music, he’s an award-winning actor, author, and community advocate who continues to inspire creativity and resilience across generations.

Maestro is proud to team up with CRAFT Beer Market to support the Music Heals Charitable Foundation — an organization that raises funds and awareness for the healing power of music, providing access to music therapy programs across Canada.

This easy-drinking, flavourful light lager was brewed to bring people together — and to give back. For every beer sold, $1 will be donated to Music Heals, helping bring the power of music to those who need it most.

Available exclusively at CRAFT Beer Market locations nationwide, this limited-time brew celebrates community, creativity, and the belief that music and good times go hand in hand.

Because community is our Back Bone.